Amazon Launches Web-Based Alexa Assistant

Amazon on Monday announced the launch of a web-based version of its generative AI assistant, Alexa, making it accessible through any browser at Alexa.com for early access users in the United States. The move, revealed on the first day of CES 2026 in Las Vegas, frees the upgraded assistant from its traditional reliance on Amazon devices like Echo speakers, Fire tablets, and smart displays, allowing broader interaction without hardware requirements.

Previously limited to supported devices since its generative AI overhaul in February, Alexa now enables users to sign in with an Amazon account and engage in text-based conversations directly from computers or other browsers. The platform supports a range of tasks, including answering questions, planning trips and meals, creating shopping lists, managing calendars, and summarizing documents. Users can upload files or recipe links for customization, such as adjusting for dietary needs, and continue sessions seamlessly across devices.

A key feature is persistent context, where previous chats, preferences, and personalizations carry over, ensuring continuity whether switching from a browser to an Echo device or Fire TV. The website...