Alix Earle Launches Skincare Brand Reale Actives

Alix Earle, the 25-year-old social media influencer known for her vast online following and diverse media projects, announced the launch of her new skincare brand, Reale Actives, during an appearance on The Tonight Show Starring Jimmy Fallon on Tuesday night in New York City.

Earle, a University of Miami graduate and New Jersey native, has built a multifaceted career that includes a Netflix reality series, the Hot Mess podcast, and regular "get ready with me" videos on platforms like TikTok, where she shares her daily routines with millions of viewers. Her decision to enter the skincare market stems from years of personal experience with acne, a struggle she has documented openly. The brand, which plays on her last name, carries the motto "Built for breakouts. Made for everyone," emphasizing accessible, unisex products designed to support skin barriers without harsh stripping effects.

During the broadcast, Earle shared a lighthearted mishap from the brand's rollout. She recounted accidentally overlaying audio from Cardi B's song "Hello" on a promotional video posted to TikTok, which stayed online for about 10 minutes before being noticed. "I was like, Oh my God! What are the...