Aldi Rolls Out In-Store Reduction Zones Across UK

Aldi is introducing dedicated in-store reduction zones across its UK supermarkets to highlight discounted bread, fresh produce and other perishable items approaching their use-by dates, the retailer said, in a move it says will help customers save money while reducing food waste. The clearly marked areas will be rolled out across the chain this year, with items marked down throughout the day to give shoppers repeated opportunities to buy goods that might otherwise go unsold.

The supermarket described the initiative as part of a wider effort to make food more affordable and to cut avoidable waste in its operations. Luke Emery, national sustainability director at Aldi UK, said, "Our customers already know they can rely on us to provide unbeatable value, but our new reduction areas will make it even easier to pick up a last-minute bargain. By creating dedicated reduction zones in store, we're helping point shoppers towards quality food at cheaper prices, all while cutting down on food waste."

Aldi said the zones will appear in its roughly 1,060 UK stores and will be clearly signposted so customers can find reduced items quickly. The program complements the retailer's existing...