Aldi rolls out Austrian orange wine ahead of Orange Wine Day

Aldi has rolled out an Austrian orange wine ahead of Orange Wine Day on October 6, offering a budget-friendly entry into a recent social media-driven trend. The supermarket’s new 75-centilitre bottle is priced at £7.79 and has already attracted praise from wine expert Sam Caporn, known professionally as the Mistress of Wine.

Orange wine, technically produced from white grapes that are fermented with extended skin contact, has grown in popularity among wine influencers online for its richer, fruit-forward character and autumnal hues. Retailers and producers have been responding to rising consumer interest by adding more orange and skin-contact wines to mainstream shelves, a movement Aldi appears to be building on with its Austrian release.

Caporn described the Aldi wine as having a “gorgeous golden colour” and “alluring aromas of quince, yellow plums, kumquats and nectarines.” She added that it was “an extremely attractive orange wine that is approachable, juicy and well balanced,” remarks that Aldi highlighted in promotional material. The retailer suggested pairing the wine with pumpkin soup, roasted chicken and rich curries, positioning it as a seasonal complement to autumn menus.