Aldi removes Argentinian Malbec from UK shelves

A British supermarket chain has removed a popular Argentinian wine from its shelves in a lighthearted show of support for England's national football team ahead of a crucial World Cup semifinal. Aldi confirmed the temporary removal of its Argentinian Malbec, placing signs in the wine aisles of its stores on Wednesday, July 15, 2026, hours before the match's 8 p.m. kickoff in Atlanta, Georgia.

The signs read, "We have removed our Argentinian Malbec from the shelves in solidarity ahead of the game tomorrow. It's coming home!" The phrase references a popular English football anthem. The move, which quickly gained attention on social media, was described by the company as a humorous gesture. An Aldi spokesperson said it was meant to encourage shoppers to choose alternative wines to toast the England squad managed by Thomas Tuchel.

The action sparked a mix of amusement and praise online, with some customers commending the supermarket for putting "patriotism before profit." The company's official Instagram account posted an image of the sign, captioning it, "The only thing NOT coming home is your nice bottle of vino." The post added, "If this doesn't help us win, we don't know what will."