Aldi Reclaims UK Cheapest Supermarket Title for November
Aldi has reclaimed its position as the United Kingdom's cheapest supermarket for November, according to a monthly price comparison by consumer group Which?, while rolling out affordable festive deals to help shoppers combat rising food costs ahead of Christmas.
The analysis, which examined the average cost of a basket containing 70 popular grocery items including both branded and own-label products such as Hovis bread, milk, cheese, potatoes and baked beans, found Aldi to offer the lowest prices at £121.22 overall. This edges out rival discounter Lidl, which came second at £122.40 without its loyalty scheme discount or £122.35 with it applied. Aldi had lost the top spot to Lidl in October but held it consistently from August through September. The comparison covered eight major retailers: Aldi, Asda, Lidl, Morrisons, Ocado, Sainsbury's, Tesco and Waitrose.
Asda ranked third at £133.59, followed closely by Tesco at £136.20 without a Clubcard or £133.65 with one. Sainsbury's averaged £141.62, dropping to £137.77 with a Nectar card, while Morrisons stood at £137.40. Ocado and Waitrose were the most expensive, at £154.37 and £166.79 respectively, highlighting potential savings of up...