Aldi Limits Kevin the Carrot Christmas Plush Purchases

Aldi has introduced purchase limits on its highly anticipated Kevin the Carrot Christmas collection to manage demand and ensure fair access for shoppers, with the range set to launch in stores on November 27. Customers will be restricted to buying no more than two items per character for select plush toys, reflecting the retailer's efforts to prevent rapid sellouts of these Specialbuys, which will not be restocked once depleted.

The collection draws directly from Aldi's 2025 Christmas advert, which features the beloved carrot character proposing to his longtime partner, Katie, in a storyline blending festive romance and humor. In the campaign's second part, a polar bear attempts to guide Kevin through chaotic stag-do antics. Shoppers can now bring these moments to life with plush versions of the characters, each priced at £3.99 and dressed in holiday-themed outfits. The lineup includes Kevin and Katie in wedding attire, their three carrot children named Chantenay, Jasper, and Baby, the family pet Caulidog, and the polar bear in a blue train conductor ensemble.

Due to expected high popularity, the two-item limit applies specifically to the Caulidog, the children's plush toys...