AIFF Opens Bids Over 3,400 Crore for Football Rights

The All India Football Federation opened commercial bids on Friday for the long-term rights to manage and promote its major domestic tournaments, including the Indian Super League, Federation Cup, Indian Women's League, and Indian Women's League 2, drawing interest from three companies with offers totaling more than 3,400 crore rupees over two decades.

Genius Sports, a London-based sports technology firm, submitted the highest bid of approximately 2,129 crore rupees for the men's competitions, covering the Indian Super League and Federation Cup over a 20-year period starting from the 2026-2027 season. The offer includes an annual payment of about 63 crore rupees in the first year, with a mandated five percent annual increase. FanCode, owned by Dream Sports and the current broadcaster for the ongoing 2025-2026 Indian Super League season, bid around 1,190 crore rupees for the same package, starting at 36 crore rupees annually. For the women's leagues, Capri Sports emerged as the sole bidder with an offer of 150 to 160 crore rupees.

The bids, structured as a request for proposal for a minimum 15-year term with a possible five-year extension, encompass media rights, sponsorships,...