AEW shifts All Out to 3 p.m. ET, streams live on HBO Max

All Elite Wrestling moved the start time of its flagship pay per view All Out to 3 p.m. Eastern on Saturday, September 20, and announced the event will be available as a live purchase on HBO Max, the company said Wednesday. The afternoon slot pits AEW’s marquee show earlier in the day while WWE’s new premium live event, Wrestlepalooza, is scheduled for the evening, setting the two promotions on the same calendar date for the first time for a main roster WWE PLE.

AEW and Warner Bros. Discovery said HBO Max subscribers in the United States can preorder All Out beginning September 5 for an exclusive price of $39.99. The platform will stream the event live without ads and offer HDR10 picture and Dolby Atmos audio. According to the announcement, replays of the broadcast will remain available to purchasers on HBO Max for six months.

AEW officials and industry reports said the decision to shift All Out into the afternoon was influenced by several factors. Sources speaking to a wrestling news outlet said the success of Forbidden Door, which began airing in the United States in the early afternoon, showed AEW that earlier start times could perform well. The promotion has experimented...