AEW files Bacon Brawl trademarks, fueling merch and match speculation

All Elite Wrestling filed trademark applications on September 24 for the phrases Bacon Brawl and AEW Bacon Brawl, documents that cover a wide range of merchandise and food items and have prompted fan speculation that the promotion may be planning a new food-themed match or a major retail push tied to its upcoming WrestleDream event. The filings with the United States Patent and Trademark Office list cookware, barbecuing utensils, plates and mugs, apparel from shirts to footwear, and even prepared meals consisting primarily of meat, fish or poultry among the goods and services covered.

The breadth of categories in the applications suggests AEW may intend to use the name for more than a one-off gimmick. In addition to event branding, the filings explicitly cover kitchenware and a full line of apparel, which would allow the company to market Bacon Brawl-branded merchandise widely. The two trademarks appear under separate serial numbers and contain largely identical lists of goods and services.

Timing has amplified interest. WrestleDream is scheduled for Saturday, October 18, and its official preshow has been billed as the AEW Saturday Tailgate Brawl WrestleDream. Fans and...