Advent calendars for 2025 span beauty, chocolate and jewellery

As the countdown to Christmas begins, retailers have already rolled out a wide range of Advent calendars for 2025, from luxury beauty and fragrance collections to oversized chocolate boxes and fashion and jewellery editions. Brands including Charlotte Tilbury, Liberty, La Mer, Hotel Chocolat, Anthropologie, Fortnum and Mason and Harrods have launched calendars online and in stores this autumn, catering to shoppers seeking gifts, seasonal treats and value-packed samplers.

Beauty calendars lead the charge this year, with shopping editors saying they prioritized variety, value and the inclusion of full-size products when selecting standouts. Charlotte Tilbury returned with a 12-door "treasure chest" design that reportedly contains five full-size items and seven minis, including bestsellers such as Pillow Talk lipstick and setting spray. Liberty’s offering is notable for packing 20 full-size products from niche and cult brands, with the set said to be worth nearly 2,000 and priced under 400. High-end names such as La Mer and Augustinus Bader have 12-piece luxury sets aimed at serious skin care buyers, while midrange and accessible picks from Tatcha, Lancer, Origins and Benefit...