Activision Confirms a New Call of Duty Sub Franchise

Activision is preparing a new Call of Duty sub-franchise, chief marketing officer Tyler Bahl said, describing the project as a response to player feedback after several releases in the Modern Warfare and Black Ops series. The company has laid groundwork for the title, but has not announced its name, development studio, setting or release date. Bahl’s remarks, made in an interview, confirm a new direction for a future game but do not identify when it will arrive. Reports have linked the project to a possible 2027 release, but Bahl did not specify a year. Activision has not confirmed that timing or other details circulating about the game. Bahl said players wanted something fresh and a more noticeable tonal shift after recent entries. He acknowledged that titles had varied settings and introduced gameplay features, but said those changes did not provide the shift the community sought. His account of player preferences was not accompanied in the reports by independent survey data. The announcement comes as the series continues to draw on its two established sub-franchises. Modern Warfare 4, scheduled for release on October 23, 2026, is the next announced Call of Duty title. Bahl...