47 Skin launches Silver Chitoderm line to tackle blemish bacteria

47 Skin, a UK-born skincare company, has gained attention for a line of products built around a patented ingredient called Silver Chitoderm, which the company says combines silver and chitosan to target blemish-causing bacteria. The brand’s range, led by an anti-blemish serum and a compact two-step Cleanse Protect routine, is being promoted as a simple daily system for people with mild to moderate breakouts and post-blemish marks.

Silver Chitoderm is described by the company as a fusion of elemental silver and chitosan, a derivative of shellfish, that is formulated to reduce bacteria and support skin healing. The company states that clinical testing shows the ingredient kills 99.9 percent of blemish-causing bacteria, and it markets the formulations as dermatologist approved. Those efficacy and approval claims are presented by the brand as the basis for its marketing and product positioning.

The core product lineup includes the Anti-Blemish Scar Repair Serum, the Everyday Cleanser and a Silver Mask for occasional intensive treatment. The brand’s two-step Cleanse Protect routine is intended for morning and evening use. Brand instructions advise dispensing one to two pumps of the...