34 St John launches online colour selector with 2000+ vanity finishes

British bathroom retailer 34 St John has introduced an online colour‑selection tool that allows customers to apply more than 2,000 finishes to vanity units and order bespoke pieces directly from its website, the company says. The interactive selector, which the retailer describes as a way to move beyond the typical palette of greys and whites, offers everything from Farrow & Ball classics to Pantone's 2024 Colour of the Year, Peach Fuzz, as well as a set of 34 St John exclusives.

Users can preview shades including bubblegum pink, coral and soft blush, or switch to deep navy and jet black for a moodier look. The tool also shows wood effects such as oak and cashmere and neutrals suited to a Nancy Meyers style. Press coverage of the launch has described the selector as "strangely addictive," reflecting how quickly users can move between contrasting palettes on-screen. Once a customer finds a finish they like, they can place an order through the site.

34 St John promotes the new feature alongside its Scanalato 120cm Drawer Vanity Unit, a solid wood piece with two-tier storage that the company lists as starting at £1,749. The retailer says customers can choose any finish from the...